Websites and business systems for UK SMEs
Your website should be bringing in enquiries. Most aren’t.
Wayne Francis builds websites and Axis AI operating layers for UK SMEs that need clearer enquiries, better follow-up, business memory and human-approved AI support.
Built by someone who uses it
Axis AI started as the system Wayne needed for his own business.
I built Axis AI because I needed it myself. Running a one-person consultancy means leads, follow-ups, client work, admin and content all compete for the same limited hours. Axis AI is the operating layer I put around the work so the important things do not get missed – and so every client-facing message still goes through me before it is sent.
Wayne Francis – Founder, SF&W Project Solutions
Wayne Francis has built, deployed and runs Axis AI on his own business. The same method is available to solo operators and SMEs who want a practical operating layer without handing over judgement or control.
Choose the starting point
A simpler route into the work.
The site should not make visitors decode every service. It should quickly route them to the right first conversation.
Website Foundation
For SMEs that need a modern, compliant website before adding deeper lead or admin systems.
- New website or focused rebuild
- Core service pages
- Accessibility, privacy and SEO basics
Website Growth System
For businesses that need the website plus the enquiry and follow-up system behind it.
- Website or refresh
- Local visibility structure
- CRM stages and follow-up rhythm
AI Fluency
For teams that want to understand AI safely before redesigning their workflows.
- Free awareness session
- Operator skills workshop
- Workflow clinic with approval gates
Solo operator system
How Axis AI helps a one-person business stay in control.
Running everything yourself means nothing gets a second pair of eyes. Axis AI provides the structure – capture, routing, drafting, review and rhythm – so the important work does not get buried in the urgent work.
01. Lead capture and routing
When an enquiry arrives, Axis AI helps sort it, log it and prepare the next action. Nothing disappears into the inbox without a stage and a reminder.
Human decides: whether to pursue.
02. Draft support, not auto-send
AI can draft a reply, summarise a thread or prepare a quote template. Every client-facing message goes through human review before it is sent.
Human decides: what goes out.
03. Weekly review rhythm
A structured weekly check keeps leads, client work, admin and content decisions visible in one place. Nothing quietly falls through.
Human decides: priorities for the week.
04. Content preparation
Axis AI helps prepare posts, emails and proposal sections by pulling from approved context. Wayne edits and approves the output.
Human decides: what gets published.
05. Business memory
Client details, past decisions, project notes and compliance context are stored in a structured way. Less relying on memory, more acting on facts.
Human decides: what to store.
06. Human approval gates
Clear rules for what AI can draft versus what Wayne must decide. Pricing, commitments and client-facing action stay human-led.
Human decides: everything that matters.
Show the system
The offer feels strongest when visitors can see the moving parts.
The strongest thing the site can do is show what happens after someone enquires. A visible pipeline and operating preview makes the offer concrete before a buyer commits to a call.
Sample lead pipeline
A simple visual of what happens after someone enquires, from first contact to reviewed follow-up.
Operating view
A practical preview of what the client receives: structure, reminders, draft support, and review points.
Ready
Live
Review
Scheduled
Commercial shape
Clear entry points, one joined-up system.
Start with the website, add the growth system behind it, build the wider Axis AI operating layer, or begin with practical AI Fluency training for the team.
Website Foundation
A practical website build or focused rebuild for businesses that need a clean, credible base.
£1,495- Core website structure
- Mobile responsive pages
- SEO, accessibility and privacy basics
Website Growth System
The main offer: website or refresh, lead capture, CRM stages, and follow-up workflows.
£2,995- Website and service-page structure
- Forms, routing and review flow
- Simple pipeline and follow-up rhythm
Axis AI Business OS
For operators who want leads, clients, admin, content and weekly review connected into one governed system.
from £6,500- Command centre and business memory
- AI-assisted admin with approval gates
- Workflow documentation and review rhythm
AI Fluency First Training
Practical AI training for UK teams that want safer habits, clearer judgement and useful routines.
from £595- Half day £595
- Full day £995
- Premium £1,750
What clients receive
Not just a better-looking website. A clearer way to handle the work that comes from it.
Each engagement ends with something the client can actually use: structured pages, a working lead route, follow-up templates, and a weekly review habit – not just a better-looking site.
Method layer
How Axis AI fits into the work.
Axis AI is the operating layer Wayne uses to build websites, apps and practical business systems. It connects AI models, business memory, workflows, governance and review so ideas can move from rough thinking into usable delivery.
That means Axis can help plan a website, shape an app, draft content, organise enquiries, build repeatable workflows and keep decisions visible. AI supports the work, but client-facing messages, pricing, commitments and important decisions stay under human approval.
Built properly
Polished does not mean risky.
Every site and system is built around what clients can maintain themselves: clear pages, working forms, sensible pipelines, and AI that supports rather than replaces the person running the business.
Accessible by default
Clear contrast, keyboard focus, responsive layouts and sensible tap targets stay part of the design direction.
- WCAG 2.2 AA checks with WCAG 2.1 compatibility
- Readable content and clear structure
- Verified mobile, tablet and desktop checks
Privacy-aware
Forms, cookies and AI workflows should collect only what is needed and explain how enquiries are handled.
- GDPR and PECR guardrails
- No unnecessary sensitive data
- Clear privacy and cookie routes
Human-controlled AI
Axis AI supports drafting, routing, memory and review. Client-facing actions still need human approval.
- No autonomous promises
- No invented results
- Approval gates visible
Next action
Ready to start?
Fill in the review form – it takes about 5 minutes. Wayne reviews within 2 working days and replies with a clear summary and practical next step.
Or reach out directly: 07428 402332 · wayne@waynefrancis.co.uk · LinkedIn
Social impact
AI should help organisations with limited capacity, not only those with the biggest budgets.
Alongside paid client work, Wayne Francis is building a structured Access Programme for selected schools, charities, CICs and community organisations that need practical help getting to grips with AI.
The focus is simple: safer AI habits, less admin pressure, clearer delivery systems and better follow-through.
This is not open-ended free consultancy. Places are capped and reviewed against capacity, suitability and safety, so donated or reduced-cost work stays useful, realistic and sustainable.
Schools and young people
Safe AI awareness, confidence, planning and employability support through controlled pilots.
Charities and CICs
Practical help with admin, funding preparation, content, reporting and volunteer coordination.
Community organisations
Simple systems for events, communication, follow-up and weekly review.
Responsible learning
Anonymised lessons can improve future support only with permission and without exposing sensitive stories.