Your business profile
How your public business listing presents you: services, opening hours, contact details, photos and links.
Is the information clear and consistent?ONLINE VISIBILITY CHECK
What customers see
before they enquire.
See your business the way a new customer does.
A practical SEO check-up for independent businesses. We look at your online presence, show you what needs attention and give you a clear place to start.
Plain English. Evidence you can see. Your next steps.
A CLEARER PICTURE01 /
WF.YOUR VISIBILITY CHECK-UP
FROM FIRST SEARCH TO FIRST ENQUIRY
What’s working.
What comes next.
01Your business profile
02Your website
03Local competitors
04Customer reviews
THE USEFUL PART
A short, prioritised plan.
So you know what to do first.
Checked by a person. Explained to you.
01 / WHAT WE LOOK AT
One business.
The whole first impression.
Being visible is only part of it. People also need to understand what you offer, trust what they see and know how to get in touch.
Your website
Your key pages, page titles, mobile experience and the path from landing on your site to making an enquiry.
Can someone quickly find what they need?Local competitors
A comparison with relevant businesses in your area, using agreed searches and publicly visible information.
What might customers compare you with?Customer reviews
The themes, recency and replies in the reviews people see when they are deciding whether to choose you.
What is building confidence, or raising questions?02 / SEE WHAT YOU GET
A finding is useful.
A next step is better.
Explore a sample check-up for a fictional local café. Each finding connects an observation to a practical recommendation.
THE OBSERVATION
Two closing times.
One uncertain customer.
The café’s public profile shows a different Sunday closing time from its website.
EXAMPLE EVIDENCE
Business profileSunday · 16:00
Website contact pageSunday · 15:00
CHECK FIRSTConfirm the hours.
Confirm the hours.
Then make them match.
Ask the business owner which time is correct, then update the relevant pages with their approval.
WHY IT MATTERS
Customers can plan their visit with more confidence.
Effort: smallOwner confirmation needed
THE OBSERVATION
A tempting menu.
A difficult next step.
The sample homepage describes the café, but its menu link is tucked away at the bottom of the page.
EXAMPLE EVIDENCE
Mobile homepageMenu link in footer
Main navigationNo menu shortcut
NEXT STEPBring the menu
Bring the menu
within easy reach.
Add a clear menu link near the main introduction. Check that the menu is readable on a phone and its details are current.
WHY IT MATTERS
People can answer a key question without searching through the site.
Effort: small to mediumWebsite approval needed
THE OBSERVATION
Useful details.
Missing from the picture.
A sample competitor clearly explains its outdoor seating. The café’s website leaves that question unanswered.
EXAMPLE COMPARISON
Example competitorSeating details visible
Example local caféNot explained
EXPLORE NEXTAnswer the questions
Answer the questions
that matter to your customers.
Confirm the café’s actual facilities, then add accurate, useful information. Make its own strengths clearer rather than copying another business.
WHY IT MATTERS
Customers have more of the information they need to compare their options.
Effort: depends on contentFacts to verify first
THE OBSERVATION
Customers have
something to tell you.
The sample reviews raise a recurring question about busy periods. Recent reviews have no visible business replies.
EXAMPLE REVIEW THEMES
Customer questionWhen is it quieter?
Business repliesAn opportunity to respond
BUILD A HABITReply with care.
Reply with care.
Use what you learn.
Agree a manageable reply routine. Address questions honestly and consider whether the website could answer them too.
WHY IT MATTERS
Thoughtful, accurate replies help people understand how you look after customers.
Effort: ongoing habitReplies reviewed before posting
In your report, findings would include source links, relevant screenshots and the date checked. These examples are fictional, not measured results or ranking predictions.
03 / THE USEFUL PART
Less guesswork.
A clearer to-do list.
You leave with a plain-English report and a practical order of work, whether you handle the changes yourself or bring in help.
Find your starting pointA view of where you stand
What is working, what needs attention and what could not be verified.
Evidence beside each finding
The page, listing or review behind the recommendation, with context and a date.
Actions in a sensible order
What to check first, what can wait and where more work or access may be needed.
04 / HOW IT WORKS
Start with a conversation.
Leave with a plan.
No technical brief needed. Just your business, the customers you want to reach and the questions you would like answered.
- 01
Agree the focus
Share your website, business listing and area. We agree the scope, price and timing before work starts.
- 02
Check the evidence
We review the agreed public pages and relevant competitors. Findings are checked, and uncertainties stay visible.
- 03
Choose your next steps
Talk through the report and priorities. Any implementation is agreed separately, before anything is changed.
You stay in control. No passwords needed for the initial public check. Nothing is changed or posted without approval.
THE PERSON YOU’LL WORK WITH
Wayne Francis
Practical help. Plain English.
A useful check-up starts with understanding your business. With Wayne, the focus is on clear findings, honest explanations and next steps you can make sense of.
Meet WayneIs this an SEO service?
It is a practical online visibility and SEO check-up. We look at your public presence and the experience a potential customer has. A technical SEO investigation, ongoing optimisation or website changes would need a separately agreed scope.
Will it get me to the top of Google?
No ranking, traffic or enquiry outcome is guaranteed. Search results vary by location, time and other factors. The aim is to identify evidence-based improvements and help you choose what to do next.
Do you need access to my accounts?
The initial check can start with public information and links you share. If private analytics would help, we discuss exactly what access is needed first. Please do not send passwords or confidential information in an enquiry.
Do you make the changes as well?
The check-up gives you findings and recommended actions. Any changes to your profile, website or review replies are separate work, with the scope and approval agreed first.
Is AI involved?
AI can help organise research and draft explanations. A person checks the evidence and recommendations before the report is shared. Anything that cannot be verified is marked clearly.
How much does it cost?
The price depends on the agreed scope. We discuss what you need and confirm the price and timing before any work starts. No fixed package or online payment is offered here.
LET’S FIND YOUR STARTING POINT
What do customers
see when they find you?
Tell Wayne a little about your business. We can start with what you have, what you are unsure about and what a useful check-up would cover.
- 01 Your business name and area
- 02 Your website or public business profile
- 03 What you would most like to understand
A simple first conversation.
Email Wayne about a check-upOpens an email draft for you to review and send. This page does not collect or submit your details.
Prefer to use webmail?wayne@waynefrancis.co.uk